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Our Next Chapter at DEED

8/9/2019 9:30:00 AM

Commissioner Steve Grove

In my first six months as Commissioner of DEED, I've had the opportunity to listen and learn from many Minnesotans across the state. There's so much to be optimistic about – we have a diverse economy, a strong business climate, and an extraordinary workforce founded on Minnesota values of hard work and integrity.

Yet no one would say that the growth of the Minnesota's economy is inevitable. We have a severe workforce shortage that threatens our ability to attract and retain strong businesses. Many communities face barriers to employment that restrict our economy from performing at its peak. And the fast-changing nature of our global economy – driven by the opportunities that technology and automation present – require that we look thoughtfully at the future and ask ourselves if we're ready for what's next.

For these reasons, we believe we're at an inflection point in our state's economy. What we do next to encourage economic growth will affect generations to come and define the future of Minnesota. That story will be written by the businesses, entrepreneurs, and workers who power our economy every day. And we believe government has a critical role to play, too.

DEED's mission is to empower the growth of the Minnesota economy, for everyone.

To meet that mission, we partner with organizations and communities all across the state to tackle the challenges our economy faces, focusing on doing things that the market is not incentivized to do.

In the past few months, we've spent time building a plan for the next year that will guide our work. Rooted in the goals of Governor Walz and Lt. Governor Flanagan, informed by the legislature and the 2019 legislative session, and shaped by conversations with hundreds of the people and partners we serve, this plan will guide our work in the coming year.

We wanted to share it with the public, both for transparency and to inspire further engagement.

We set three main objectives for DEED's work for the next year (in addition to two internal objectives on growing our agency culture, and our trust and reputation with the public). For each objective, we attached a few simple "key results" - measurable outcomes we can use to determine our effectiveness.

These metrics will stretch us, and we may not hit every single one. But they give us a clear sense of direction and will push us to do better for the people of Minnesota.

Serving each objective are a series of strategies – the "how" of our plan. You'll see some of them listed below. The list is not exhaustive. Strategies will continue to evolve throughout the year, and we look forward to working with partners and other organizations to adapt and add to the list.

As a large state agency, DEED does far more than you'll see reflected in this plan. And like any plan, it doesn't cover every activity of the department – individual divisions and teams also have their own goals as well. The point of these three department-wide goals is to sharpen the focus of DEED at this critical inflection point in our state's economy.

We are hitting the road this fall to discuss these goals and strategies, and we'll circle back throughout the year with updates on our progress, here in the blog and in other venues.

We look forward to your feedback as we work to empower the growth of the Minnesota economy, for everyone.

Our FY2020 Strategic Plan

Empower the growth of Minnesota's labor market to meet the needs of business, now and in the future.

Key Results
  • Increase the number of job-seekers using DEED's CareerForce resources by 10%
  • Increase the job placement rate for every DEED workforce program to 80%
  • Increase the number of employers who are hiring directly from DEED's workforce systems by 20%
Strategies
  • Modernize our workforce development system with a digital strategy to scale training.
  • Relaunch CareerForce locations under new brand that up-levels our offerings and deepens our partnerships with business.
  • Create stronger synergies between our workforce development and economic development divisions at DEED.
  • Engage in marketing efforts to increase worker populations.
  • Partner with other state agencies to look after the "whole worker."

Reduce the disparities faced by populations with barriers to employment.

Key Results
  • Increase the average starting wage for people of color who DEED helps place in jobs by $2/hour.
  • Create a unique "Equity goal" for every single program across DEED, focused on reducing disparities based on either 1) race, 2) ability level, or 3) geography.
Strategies
  • Re-vamp our Economic Opportunity Office to be an external-facing unit that reaches targeted groups across the state.
  • Deliver special training efforts to help employers (including DEED) understand and embrace hiring workers from under-represented groups.
  • Create statewide outreach effort to homeless populations with DEED services.
  • Activate more disabled workers in our Vocational Rehabilitation Services, particularly in categories 2 and 3.
  • Create targeted efforts and partnerships to reach key segments of the labor market: immigrants, people of color; non-participating college educated workers; stay-at-home parents.

Make Minnesota's innovation ecosystem a national leader.

Key Results
  • Land Minnesota in the "Top 5" of either the Milken Institute State Technology and Science Index, the National Science Foundation Science and Engineering State Profiles, and/or Wallet Hub's list for best ecosystems for innovation.
  • Increase the number of innovative businesses, organizations, and entrepreneurs we reach with our programs by 25%.
  • Double the number of job-seekers we reach with technology training.
Strategies
  • Create and market "Launch Minnesota," our statewide umbrella for all we're doing to help high-tech startups grow in the state.
  • Examine current gaps in our market and grow the ecosystem through partnerships with key ecosystem leaders.
  • Advance technology training programs to serve the continuum of workers.
  • Establish a "Future of Work" effort at DEED, powered by statewide research and convenings to highlight key issues and opportunities in an automation-driven economy.
  • Identify gaps and align resources at the agency to steer and market current programs, such as the Minnesota Investment Fund and the Job Creation Fund, towards innovation-based businesses.

Economic Development

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