Recruiting and retaining workforce talent is a constant challenge. In this market, employers must generate or modify ways of engaging professionals both in and outside of their organizations. At this month’s Workforce Wednesday, we spoke with a panel of employers who shared how they help shape their company’s messaging to engage, attract and retrain their workforce. 

Employer Panelists 

Brianne Pringle - Director of Human Resources, Heliene 

• “Know your market and find out how they receive information. When I first started at Heliene, we didn’t have a Facebook page to promote available job openings. We were using a New York-based marketing firm that didn’t think we needed a presence on Facebook. After four months, I was able to create a Facebook page for our company and we’ve seen great traffic from our Facebook account in helping get the word out about our company.” 
• “Metrics matter. If you have the data to back up why you think you should reach a certain audience, senior leadership is more likely to pay attention, because money and data talk when it comes to executives.” 
• “Listen to employees and encourage them to give suggestions in an employee suggestion box on how we can better market our company to attract potential employees.” 

Dina Simon - Founder and CEO, Simon Says Lead 

• “Understand that you have an online presence whether you want to or not. People can leave reviews of your company on Glassdoor, Google and Indeed and it’s important to know what people are saying about your company, positive or negative. Knowing what’s already out there will help in crafting your marketing and messaging going forward.” 

• “Good testimonials and good reviews from your employees and clients are a great way to help build up your company’s reputation.” 

Check out a recording of this session and other past sessions, find a full slate of downloadable resources mentioned during the session and access a schedule for upcoming Workforce Wednesday sessions on the Workforce Wednesday page on CareerForceMN.com.